How To Create Your Own Quality Deal Source | Siphter

That means a venture capital firm is also considered a company, albeit drastically different than the average company as we know it. If VCs are companies, why do most VCs lack a solid marketing funnel to attract (the right) founders seeking investment?

A marketing funnel is a system that provides structure and helps you attract clients, develop them into leads or prospects, and finally convert them into paying customers. Although VCs don’t have clients or paying customers, a marketing funnel certainly also applies to them.

A deal flow funnel has four main stages:

● Awareness

● Interest

● Desire/consideration

● Action/intention to buy

Startup founders go through all of these four stages while realising their dream. They are building a company and are aware they will need future investment to build the product, to scale, etc. They start educating themselves and look around the web for information and a “company” that can provide the service.

When they reach the point when they actually need the investment it has become a desire and they actually consider “buying” the product. They are looking for relevant solutions.

Next, they take the decision to actually start fundraising and reach out to potential investors. The action. At this point you want them to reach out to you, so you will have access to the best deals first. And if you set up your funnel correctly, you will receive quality deal flow as the founder already knows who you are, your investment criteria, previous investments you made etc.

How do you create a good a marketing funnel?

1. Understand your audience

You sell a solution to a problem, not a product. Describe the buyer persona. Your ideal client.

● Behaviour

● Needs

● Interests

● Problems that are relevant to your customer

The problem they have is obvious - they need money for their company.

2. Determine the number of stages in the marketing funnel

Once you have an in-depth understanding of a typical “buyer’s” journey, then you can determine the different stages in your funnel. All four? Or can you combine stages?

3. Select tactics for each funnel stage

This is the part where you will put your marketing funnel to work, from planning to reality.

4. Create content for each part of the funnel

With each phase of the funnel, change and optimize your content to achieve its objectives.

5. Build a brand community

Turning the founders of the companies you invested in into advocates is always the ultimate goal for nurturing current “customers”.

6. Keep track of change

Finishing all the tasks to build a complete funnel doesn’t mean your job is done, as the market never stops changing. You will need to track all those changes and optimize your marketing funnel to make it more flexible and competitive day by day.

Building your marketing funnel will need a time investment. An investment to set it up but also along the way. You need to create and publish new content all the time. But in exchange you’ll put your VC on the map and create a quality deal flow source.

To complete the process you can implement the Siphter ScreenBox. But you don’t have to wait until your marketing funnel is ready. With a button on your website “Apply for funding” (you can also use the link in your LinkedIn, email footer etc.), you can funnel all incoming deal flow and screen it against your investment profile. The matching projects will show in your dashboard (non-matching will be politely declined) and automatically added to the CRM.

Check out the ScreenBox now and request a demo.Get in charge of your deal flow process!

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